Smart Brevity

Smart Brevity, by Jim VanderHei, Mike Allen and Roy Schwartz

Smart Brevity was a book with fascinating information regarding simplifying content and how we communicate via social media, emails, and other methods vital for effective workplace communication. Some of the key reasons are:

• It helps to build and maintain relationships with colleagues, supervisors, and other stakeholders. When people can communicate effectively with one another, they are more likely to build trust and respect, which can lead to stronger working relationships.

• It helps to increase productivity and efficiency. When people can communicate clearly and effectively, they can collaborate more easily to complete tasks and achieve goals.

• It helps to reduce misunderstandings and conflicts. Effective communication can help to prevent misunderstandings and miscommunications that can lead to conflicts and problems in the workplace.

• It helps to create a positive work culture. When people can communicate effectively with one another, they are more likely to feel valued and supported, which can contribute to a positive work culture.

In summary, effective communication in the workplace is crucial because it helps to build and maintain relationships, increase productivity and efficiency, reduce misunderstandings and conflicts, and create a positive work culture. Smart Brevity taught me a new way to enhance my communication, and my biggest takeaways were the following:

• more is less in presentations; CI it until simplified to the fullest

• newsletters are crucial to starting a brand or following

• bullet list everything to anyone

• adopt Smart Brevity in all communications