Communication with executives

Be bright, be brief, and be gone

When communicating with executives, it's crucial to be bright, brief, and gone. "Bright" means presenting your ideas with enthusiasm and clarity, highlighting the positive impact and value proposition. "Brief" emphasizes conciseness; respect their time by getting straight to the point and avoiding unnecessary details. "Gone" signifies ending the conversation decisively once your message is delivered, allowing them to move on to other priorities. This approach demonstrates respect for their time and fosters a perception of you as efficient and effective.

Reference: The Sales Engineer Manger's Handbook: Mastering Technical Sales by John Care